How to source Casablanca for your boutique

Casablanca was founded in 2018 by Charaf Tajer and has grown rapidly into one of the most distinctive voices in contemporary French fashion. The brand combines tennis-club references with a luxurious, vacation-ready aesthetic rooted in the founder's French-Moroccan heritage. The result is a label that resonates strongly across markets — Europe, the Middle East, and the US — with consistent boutique sell-through.

That demand has made Casablanca one of the most requested brands through Maison Modati over the past two years. And like many fast-growing contemporary labels, its distribution has become increasingly selective as the brand manages retailer density and positioning.

How Casablanca wholesale distribution works

Casablanca distributes through a combination of direct wholesale accounts — managed by the brand's internal sales team — and authorized European distributors. Access to the brand is competitive in major markets. Boutiques in the same city or region often find themselves competing for allocation, and the brand is deliberate about who it supplies.

Getting a direct Casablanca account typically requires a boutique profile that aligns with the brand's positioning: a strong contemporary brand mix, a credible retail environment, and a market where Casablanca is not yet over-distributed.

What ATS Casablanca looks like

Available-to-ship Casablanca inventory typically includes core knitwear pieces in the brand's signature prints, ready-to-wear carryover styles in structured silhouettes, and accessories including silk scarves and caps. The brand's most iconic pieces — the printed silk shirts, the tennis knitwear — appear in ATS stock when distributor inventory allows.

Sourcing Casablanca through Maison Modati

Maison Modati works with verified European distributors who carry Casablanca. When a boutique submits a sourcing request, we check availability, confirm pricing with our distribution contacts, and structure the transaction directly between the boutique and the distributor. Submit your request via WhatsApp with the specific references, quantities, and your delivery timeline.